A new screen your customers
are already looking at.

OpenAI is opening up advertising inside ChatGPT conversations. Early means less competition and lower prices, before the channel gets saturated — same as Google Ads in 2001 or Facebook Ads in 2008.

Check if it pays off now Get your free Growth Score

Fits when: you’re ready to test a new channel while it’s still cheap Connects to: Acquire, GEO

/ What this is

Not Google Ads pasted onto a new screen.

Format, targeting and rules are still taking shape. Whoever understands the channel now has an edge once it’s standard.

What a ChatGPT ad isA sponsored recommendation woven naturally into the conversation — not a banner, an answer to the user’s actual question.

Who it pays off for nowBrands with a clear, searched-for product and enough budget to test without pressure for instant ROI.

What the creative looks likeConversational, not banner-shaped — creative tailored to the question’s context, not to an ad-slot size.

Measurement & attributionA new channel means new attribution logic. We set up tracking before you spend your first euro.

/ How we approach it

Test small, measure precisely, scale only after.

A new channel doesn’t mean throwing budget at it without discipline — it means testing early, while it’s cheap.

01Fit checkWhether your category and product even match how people use ChatGPT to make decisions.

02Campaign setupTargeting and budget set up as a controlled test, not as the main campaign.

03Conversational creativeMessaging written for the question’s context, not copy-pasted from Google Ads.

04MeasurementTracking from click through to revenue, not just impressions.

05ScaleBudget grows only once it’s clear what’s working — not before.

/ Straight answers

Before you ask.

Is this the same as Google Ads?

No. Targeting, format and competition are different. A strategy that works on Google doesn’t transfer here automatically.

Isn’t this too early or risky?

Every new channel is uncertain at first. That’s exactly why it’s cheaper and less competitive right now — you test with a smaller budget, not bet everything on it.

How much budget do I need to test?

Less than for an established channel, since the goal is first to find out whether the channel fits your business at all — not to scale immediately.

What if the channel’s rules change?

They will — that’s part of being early. We track changes as they happen and adjust the approach, rather than setting one campaign and forgetting it.

/ Where this connects

01Acquire +GEO — AI search visibility 06Intelligence