Acquire / GEO

When people ask ChatGPT,
not Google.

More and more search now happens inside AI tools — ChatGPT, Perplexity, Google AI Overviews, Claude. There are no ten blue links there. There’s one answer. GEO (Generative Engine Optimization) is the work of being that answer.

Check your GEO visibility Get your free Growth Score

Fits when: you’re visible on Google but absent from ChatGPT answers Connects to: Acquire, Intelligence

/ What’s included

Four things that actually move citations.

GEO isn’t SEO with an AI coat of paint. Models cite differently than Google ranks — structure, clarity and credibility matter more than keywords.

Citation-ready structureClear, self-contained answers, structured data and FAQ format — so models can extract and cite your content easily.

Authority & mentionsModels trust sources that trusted sources already mention. We build mentions where it actually counts.

Technical accessibilityWe check that AI crawlers (GPTBot, PerplexityBot and others) can actually access your content in the first place.

Measurement & KPIsShare of key queries where you’re mentioned, AI referral traffic in GA4, and tracking over time — see below.

/ How it’s built

Audit first, then structure, then measurement.

No guessing — we first see where AI tools already mention you (and where they don’t), then fix exactly that.

01GEO auditManual and tool-based check of what ChatGPT, Perplexity and Google AI Overviews answer for your key queries right now.

02Content structureRework key pages into a form models can cite — clear answers, not marketing detours.

03AuthorityBuild mentions and citations on sources models actually trust.

04MeasurementSet up tracking for citation share and AI referral traffic — not just a feeling that “it’s better”.

05IterateModels update often. GEO isn’t a one-off project, it’s an ongoing process.

/ Measurement

What we actually track.

GEO without measurement is guessing. These are the KPIs we set up at the start, not once you ask.

Share of voice

Share of your key queries where an AI tool mentions or recommends you — versus competitors.

Citations

How much and where you’re actually cited as a source inside AI answers, tracked over time.

AI referral traffic

Visits coming from ChatGPT, Perplexity and similar — measured in GA4, not guessed.

Mention accuracy

Whether the AI tool represents you correctly — right product, right price, right context.

/ Straight answers

Before you ask.

Does GEO replace SEO?

No, it complements it. Google still drives most traffic. GEO covers the fast-growing slice classic SEO doesn’t measure — visibility inside AI answers.

How do you even measure that an AI mentions you?

A mix of manual and tool-based testing of key queries over time, plus tracking AI-tool referral traffic in analytics. Not perfect, but measurable and repeatable.

How long until something moves?

Faster than classic SEO for structural fixes (weeks, not months), since models refresh sources more often — but no guarantees, since it’s someone else’s platform, not your own channel.

Do I need this if we’re a small local business?

Depends where your customers ask. If they’re already using ChatGPT for recommendations in your category, yes. If not, we’d start with SEO and ads instead.

/ Where GEO connects

01Acquire +ChatGPT Advertising 06Intelligence

Let’s check where AI tools already mention you. For free.