Solutions / 06 — Intelligence
Know what works.
Not just what happened.
The Intelligence System turns scattered numbers into a small set of decisions — what to kill, what to double, and which euro actually brought the customer.
/ What’s inside
Three to five numbers, not forty slides.
A dashboard that needs explaining isn’t a dashboard. A good one has a handful of numbers, and each leads to a decision.
/ How it’s built
Audit before dashboard, always.
A dashboard built on bad tracking is a confident-looking mistake. We fix the measurement before we design the report.
/ Proof
What this has actually moved.
/ Straight answers
Before you ask.
Why don’t GA4 and Google Ads numbers match?
They measure different things in different ways — attribution model, time window, counting method. A small gap is normal. A large one means a setup error worth fixing before you make another decision on that data.
Do we need server-side tracking?
Not always. It earns its cost when you’re losing a meaningful share of data to blocking, or when a large budget depends on measurement accuracy. On a small account it’s a cost without a return, and we’ll say so.
Can you build a report I actually understand?
That’s the whole point. A good version has three to five numbers, and each one leads somewhere — kill it, scale it, or leave it alone.
What about GDPR and consent?
Measurement and compliance aren’t in conflict, but they are in tension, and that has to be configured deliberately — we set it up to measure what it’s allowed to and nothing it isn’t.
/ Where Intelligence connects